OAKMOB 101: CASE STUDY IN EXPANDING ACCESS TO SHARED MOBILITY

In the summer and fall of 2016, TransForm and the City of Oakland worked together to develop a shared mobility outreach and engagement efffort called Oakland Mobility 101 (“OakMob 101” or just “OakMob”). OakMob 101 was our collective approach to understand Oaklanders’ initial perceptions of the City’s forthcoming bike share and car share programs, slated to launch in summer 2017.

OakMob 101 focused on engaging residents in East and West Oakland — the City’s lower income areas that are less served by public transit, and where car share vehicles are virtually non-existent. TransForm was tasked with informing Oakland residents about new shared mobility services, and how the City is working with shared mobility companies to increase transportation options. We also collected critical feedback from residents on their barriers to accessing bike share and car share and help the City understand how to best respond to community needs through its shared mobility programs.